IN TROCHUT's ARTWORK
"MORE IS MORE” THE CREATIVE PHILOSOPHY OF ALEX TROCHUT
Detailed, elegant and meticulous, the work of the Barcelona-born Alex Trochut is characterised by its constant desire for evolution and understanding, which is embodied by his philosophy of “more is more”. It is a system of working that has led to collaborations with companies such as Nike, The Rolling Stones, Nixon, British Airways, The Guardian, Non-Format, Wieden+Kennedy, Saatchi and Saatchi, CON BBH, Fallon and, of course, Estrella Damm.
Renowned for his typography creations, Trochut attributes this typographical connection to his grandfather Joan Trochut – inventor of the modular system Super Tipo Veloz in 1942 – that he adapted to digital systems in collaboration with Andreu Balius.
